"Focus Virgin Island youth through sports and fitness, giving them the confidence they need to set personal goals, achieve their aspirations and create opportunity for themselves, their family and their community."
My name is Dean Doeling. I am a Senior Production Artist with Nike and I started this initiative in June of 2008 with the idea of just getting the kids of the schools in St. John, USVI something to play with. However, in speaking with many people on and off island, it is now my intention to develop and assist with sports and fitness programs that will eventually be self supporting and sustainable within all of the U.S. Virgin Islands.